The project began with selecting an album and conducting a thematic analysis of its lyrics, tone, and emotional themes. This research informed a one-page moodboard and concept brief that explored possible visual directions inspired by the music’s themes of vulnerability, connection, and lived experience. From there, rough sketches and early design directions were developed for the LP packaging, including the album cover, dust sleeve, and record label. 

I expanded into a larger brand system by developing additional assets that extended the visual language beyond the packaging. These included promotional and merchandise concepts such as a billboard, apparel, and graphic elements that could support the album’s identity.

The final stage focused on refining typography, composition, and overall visual consistency. The completed project presents a cohesive set of packaging and branded materials that communicate the emotional tone and narrative of the album through visual design.